Market research industry trends in 2023

The global market research industry is projected to reach a value of $55.4 billion by 2023, growing at an impressive CAGR of 7.2% from 2018-2023.


This growth can be attributed to the increasing demand for reliable and accurate data that helps businesses make informed decisions about their products, services and markets they operate in.


Business owners should take advantage of this rapidly expanding industry by investing in comprehensive market research solutions that provide them with valuable insights into customer needs and behaviors as well as competitive dynamics within their respective industries.


Like any other industry, there are several market research industry trends that are expected to emerge in 2023.
First, the industry is expected to become more data-driven, with companies relying more heavily on data to make decisions about their products and services.


Second, Market research firms are expected to focus more on providing insights that help businesses understand their customers better.


Third, the industry is expected to become more globalized, with firms expanding their reach to include international markets.


Finally, the industry is expected to become more competitive, as companies strive to differentiate themselves in an increasingly crowded marketplace.

How are the Market research companies and the Market research industry affected by the trends?

As the world progresses, so do the ways in which companies operate.


In order to stay ahead of the curve, market research companies must be aware of the latest trends so that they can adapt their methods and products accordingly.


The market research industry is constantly evolving, and trends play an important role in influencing the way that market research companies operate.


As consumer preferences shift, so too do the ways in which businesses conduct research to better understand their target audiences. Market researchers must stay up-to-date on emerging trends such as digital marketing tools, new technologies like artificial intelligence (AI), and data analysis techniques to ensure they are providing accurate insights for their clients.


Additionally, with more people engaging online than ever before due to social distancing measures during the COVID-19 pandemic times it has become increasingly important for market researchers to use sophisticated tools and methods when gathering data from these online sources.


The ability of a company or researcher to keep up with current trends can be critical when it comes time for decision-makers within organizations to make informed decisions about how best to serve customers’ needs going forward into 2023 and beyond.

What are some of the global trends that will impact the market research industry?

There are a number of global trends that are likely to impact the market research industry in the coming years.


One of the most significant is the continued growth of the digital economy. This is likely to lead to an increase in the use of online research methods and tools, as well as a greater focus on data analytics.


Additionally, the rise of the gig economy is likely to lead to a greater demand for freelance market research services.
The growth of the middle class in developing countries is also likely to create new opportunities for market research firms, as companies look to tap into these growing consumer markets.


Advances in artificial intelligence (AI) are creating new opportunities for market researchers who can leverage AI-powered tools for faster and more accurate analysis of customer feedback data.


Finally, an increased focus on sustainability will drive companies towards solutions that address environmental concerns while still meeting customer needs.


Staying abreast of these global trends can help business owners better understand their target markets so they can make informed decisions about their products or services.

What are some of the regional trends that will impact the market research industry?

There are several regional trends that will impact the market research industry in the coming years.


One of the most important regional trends that will impact the market research industry is the increasing focus on Asia and other emerging markets.


This trend is being driven by the increasing economic importance of these markets, as well as the increasing number of companies that are looking to expand their operations into these regions.

4 prominent Market Research industry trends worth watching in 2023

1. Ethical market research will be the most important requirement

Ethical market research is critical to the success of any business.


It ensures that the products and services that a company provides are of the highest quality and meet the needs of the consumers.


Additionally, ethical market research helps to build trust between a company and its customers. This trust is essential to maintaining a successful relationship between the two parties.

Image Source: Marketing Charts


This also includes ensuring that participants are fully informed about how their data is used and that their privacy is protected.


As consumers become more aware of how their data is being collected and used, there has been increasing pressure on market research firms to be transparent and ethical in their practices.

2. Online Research will be the biggest source of market research data

There is no doubt that online research will be the biggest source of market research in the future.


The internet provides a wealth of information and data that can be used to understand consumer trends and preferences. Additionally, online research is more cost-effective and time-efficient than traditional methods of market research, such as surveys and focus groups.


With the ever-growing popularity of online shopping and social media, it is easier than ever for companies to collect data on consumer behavior. This data can be used to create detailed profiles of target consumers and to understand their needs and wants.


Overall, online research is a powerful tool that will only become more important in the future. Businesses that embrace online research will be able to gain a significant advantage over their competitors.

3. Artificial Intelligence will play an important role in Market Research strategy

Artificial intelligence (AI) is playing an increasingly important role in market research strategy. Its ability to process large amounts of data quickly and accurately is making it a valuable tool for identifying market trends and understanding consumer behavior.


AI is particularly well-suited to analyzing social media data, which can provide insights into what people are saying about a brand or product. It can also help to identify influencers and key opinion leaders.

Image source: Revuse


In addition to social media data, AI can also be used to analyze data from surveys and other traditional market research methods. This can help to identify patterns and trends that would be difficult to spot using manual methods.


AI is still in its early stages, and there is much potential for it to be used even more effectively in market research. As its capabilities continue to develop, AI is likely to become an increasingly important part of market research strategy.

4. Customer experience will be the key to market research

As businesses increasingly move online, the customer experience will become the key to market research. By understanding how customers interact with your website, businesses can gain valuable insights into what works and what doesn’t.


By tracking customer behavior, businesses can identify areas for improvement and optimize the customer experience. In today’s competitive market, businesses that can provide a superior customer experience will be the ones that succeed.


To conclude, there have been several trends in the market research industry in recent years, including the increasing use of technology and data analytics.


The rise of mobile research, the growth of online research, the growing importance of customer experience, and the importance of ethical and transparent research have all changed the way market research is conducted.


With the entry of AI into every aspect of business, Market Research companies must be aware of the implications of AI and be ready to embrace the positive aspects of AI to increase their business and customer satisfaction.

By Research Network

Research Network is a user Testing Recruitment Agency based in Singapore with APAC-wide capability. We have a diverse panel of high-quality participants. We can recruit for both consumer and business testing across all demographics and industries.