Market Research Agency
in Thailand

  • Singapore
  • Malaysia
  • Indonesia

  • Philippines

  • Hong Kong
  • South Korea
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  • Thailand
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  • China
  • Japan

Market Research Services in Thailand


Private Testing Rooms

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Focus Groups Rooms

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Remote Viewing

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Reception Services

Our research teams have extensive experience and expertise in offering analysis and insights for clients based in Thailand and across the Asia-Pacific region, as well as for many of the world’s largest companies outside of Asia-Pacific.


We use the most up-to-date market research tools and techniques to design tailored research programs for organisations in a broad range of industries.

Participant Recruitment Profiles Thailand - the data you need


Major Ethnicities

Mainly Thai


Languages Spoken

Thai, some English. Low number of respondents that are proficient in English; mostly preferred to converse in Thai. Although given the offer of incentive, some people at times will over-claim their English proficiency during registration – hence the need for double verification.



95% show rate


Tech Test Compliance

High speed internet in general is widely available and somewhat stable. Thai respondents in general are very digital savvy; mostly own smartphones/tablets. There is high usage of mobile-banking applications and digital-payments. Android is mostly used in this market so it is more difficult to recruit IOS users.

Tips for Recruiting Participants in Thailand

  • We had difficulty recruiting people using NDID (National Digital ID) because this program have slow roll out, since the information is not well socialized to the public
  • many people at times did not even realize they sign up for it, since sometimes the bank employees will be the one doing the NDID registration during their visit to the branch without telling them.

Thailand - Demographic data

Real GDP growth 2.62% (2019)
Real GDP per capita $17,300(2020)
Unemployment Rate 0.99% (2019)
Currency Thai Baht
Population 69,648,117 (2022)
Population Growth Rate 0.23% (2022)
Urban Population 52.9%
Agriculture 6%
Industry 3.71%
Services 17.79 %
Capital Bangkok
Internet Penetration 77.8%
Internet Population 54,443,983 (2020)
Median Age 39 years
Birth Rate (/ 1000 population) 10.14births(2022)
Life Expectancy 77.66 years