Market Research Agency
in Malaysia

Market Research Services in Malaysia

Private Testing Rooms

Focus Groups Rooms

Remote Viewing

Reception Services

Our research teams have extensive experience and expertise in offering analysis and insights for clients based in Malaysia and across the Asia-Pacific region, as well as for many of the world’s largest companies outside of Asia-Pacific.

We use the most up-to-date market research tools and techniques to design tailored research programs for organisations in a broad range of industries.

Participant Recruitment Profiles Malaysia - the data you need

Major Ethnicities

The population in Malaysia includes 67% Malay, 26% Chinese, 7% Indian and Others.

Languages Spoken

Malay, English, Mandarin, Cantonese, Tamil.
English is widely spoken but Malaysians prefer to speak in their mother tongue – Malay.

Commitment

95% show rate. Indians have a higher no-show rate compared to other races. They are more difficult to recruit and need more constant reminders to avoid no shows.

Tech Test Compliance

Some participants who are not using Fibre broadband in remote areas have unstable connection. Overall, no major connection issues.

Tips for Recruiting Participants in Malaysia

Availability of the approved/qualified participants is always a challenge.
Punctuality is very common issue among the Malaysian so we need to constantly remind and coordinate with the participants.

Malaysia - Demographic data

Real GDP growth	4.31% (2019)
Real GDP per capita	$26,400 (2020)
Unemployment Rate	4.50% (2020)
Currency	Ringgit
Population	33,871,431 (2022)
Population Growth Rate	1.03% (2022)
Urban Population	78.7%
Agriculture	8.8% (2017)

Industry	37.6% (2017)
Services	53.6% (2017)
Capital	Kuala Lumpur
Internet Penetration	89.6%
Internet Population	29,129,398 (2020)
Median Age	29.2 years
Birth Rate (/ 1000 population)	14.55 births(2022)
Life Expectancy	76.13 years

Source: CIA's World Factbook

Market Research Agency in Malaysia