Market Research Agency
in Vietnam

  • Singapore
  • Malaysia
  • Indonesia

  • Philippines

  • Hong Kong
  • South Korea
  • Australia
  • New Zealand
  • Thailand
  • Vietnam
  • China
  • Japan

Market Research Services in Vietnam


Private Testing Rooms

conversation 2

Focus Groups Rooms

live 1

Remote Viewing

reception 1

Reception Services

Our research teams have extensive experience and expertise in offering analysis and insights for clients based in Vietnam and across the Asia-Pacific region, as well as for many of the world’s largest companies outside of Asia-Pacific.


We use the most up-to-date market research tools and techniques to design tailored research programs for organisations in a broad range of industries.

Participant Recruitment Profiles Vietnam - the data you need


Major Ethnicities

Mainly Vietnamese


Languages Spoken

Vietnamese, some English.



90% show rate


Tech Test Compliance

We have never encountered any major tech connection issues. Their internet connections are quite stable.

Tips for Recruiting Participants in Vietnam

  • Requires proper briefing for complicated recruitment requirements but participants are generally participative.
  • Recruiting English speaking participant is difficult, communication can be a real issue too.

Vietnam - Demographic data

Real GDP growth 6.8% (2017)
Real GDP per capita $8,200 (2020)
Unemployment Rate 3.11% (2018)
Currency Dongs
Population 103,808,319 (2022)
Population Growth Rate 0.97% (2022)
Urban Population 38.8% (2022)
Agriculture 15.3% (2017)
Industry 33.3% (2017)
Services 51.3% (2017)
Capital Hanoi
Internet Penetration 70.3% (2020)
Internet Population 68,137,008 (2020)
Median Age 31.9 years
Birth Rate (/ 1000 population) 15.69 births(2022)
Life Expectancy 75.49 years (2020)