Market Research Agency
in Indonesia
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Market Research Services in Indonesia
Private Testing Rooms
Focus Groups Rooms
Remote Viewing
Reception Services
Our research teams have extensive experience and expertise in offering analysis and insights for clients based in Indonesia and across the Asia-Pacific region, as well as for many of the world’s largest companies outside of Asia-Pacific.
We use the most up-to-date market research tools and techniques to design tailored research programs for organisations in a broad range of industries.
Participant Recruitment Profiles Indonesia - the data you need
Major Ethnicities
40% Javanese, 15% Sudanese, 8% Malay, 2.8% Indonesian Chinese. There are 1,340 recognised ethnic groups in Indonesia.
Languages Spoken
Bahasa Indonesia, English.
The languages vary so translators are usually required depending on which region/island the participant is coming from (Jakarta or outside Jakarta). The younger generation is more familiar with English.
Commitment
85% show rate Generally speaking, Indo people tend to de-prioritise their commitments to their appointment (e.g. research interview) so last minute drop outs/cancellation is somehow expected and accepted.
Tech Test Compliance
Internet connection is not very stable particularly outside Jakarta, people are not very tech-savvy and not all have access to laptops.
Tips for Recruiting Participants in Indonesia
- Recruiting niche profiles and recruiting participants outside Jakarta. English speaking participants is very difficult to recruit.
- Younger people are easier to recruit than the older group.
- Communication can be a challenge so everything must be very clear prior to recruitment as much as possible.
Indonesia - Demographic data
| Real GDP growth | 5.03% (2019) |
|---|---|
| Real GDP per capita | $11,400 (2020) |
| Unemployment Rate | 4.28% (2020) |
| Currency | Rupiah |
| Population | 280,632,028(2022) |
| Population Growth Rate | 0.79%(2022) |
| Urban Population | 58.6% |
| Agriculture | 13.7% (2017) |
| Industry | 41% (2017) |
|---|---|
| Services | 45.4% (2017) |
| Capital | Jakarta |
| Internet Penetration | 53.7% |
| Internet Population | 147,702,755 (2020) |
| Median Age | 31.1 years |
| Birth Rate (/ 1000 population) | 15.32 births (2022) |
| Life Expectancy | 73.08 years |
