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Market Research Agency
in Indonesia
- SELECT
Singapore
Malaysia
Indonesia
Philippines
Hong KongSouth Korea
Australia
New Zealand
Thailand
Vietnam
China
Japan
Taiwan
India
Myanmar
Market Research Services in Indonesia
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Private Testing Rooms
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Focus Groups Rooms
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Remote Viewing
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Reception Services
Our research teams have extensive experience and expertise in offering analysis and insights for clients based in Indonesia and across the Asia-Pacific region, as well as for many of the world’s largest companies outside of Asia-Pacific.
We use the most up-to-date market research tools and techniques to design tailored research programs for organisations in a broad range of industries.
Participant Recruitment Profiles Indonesia - the data you need
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Major Ethnicities
40% Javanese, 15% Sudanese, 8% Malay, 2.8% Indonesian Chinese. There are 1,340 recognised ethnic groups in Indonesia.
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Languages Spoken
Bahasa Indonesia, English.
The languages vary so translators are usually required depending on which region/island the participant is coming from (Jakarta or outside Jakarta). The younger generation is more familiar with English.
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Commitment
85% show rate Generally speaking, Indo people tend to de-prioritise their commitments to their appointment (e.g. research interview) so last minute drop outs/cancellation is somehow expected and accepted.
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Tech Test Compliance
Internet connection is not very stable particularly outside Jakarta, people are not very tech-savvy and not all have access to laptops.
Tips for Recruiting Participants in Indonesia
- Recruiting niche profiles and recruiting participants outside Jakarta. English speaking participants is very difficult to recruit.
- Younger people are easier to recruit than the older group.
- Communication can be a challenge so everything must be very clear prior to recruitment as much as possible.
Indonesia - Demographic data
Real GDP growth | 5.03% (2019) |
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Real GDP per capita | $11,400 (2020) |
Unemployment Rate | 4.28% (2020) |
Currency | Rupiah |
Population | 280,632,028(2022) |
Population Growth Rate | 0.79%(2022) |
Urban Population | 58.6% |
Agriculture | 13.7% (2017) |
Industry | 41% (2017) |
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Services | 45.4% (2017) |
Capital | Jakarta |
Internet Penetration | 53.7% |
Internet Population | 147,702,755 (2020) |
Median Age | 31.1 years |
Birth Rate (/ 1000 population) | 15.32 births (2022) |
Life Expectancy | 73.08 years |