Market Research Agency
in Indonesia

  • Singapore
  • Malaysia
  • Indonesia

  • Philippines

  • Hong Kong
  • South Korea
  • Australia
  • New Zealand
  • Thailand
  • Vietnam
  • China
  • Japan

Market Research Services in Indonesia


Private Testing Rooms

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Focus Groups Rooms

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Remote Viewing

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Reception Services

Our research teams have extensive experience and expertise in offering analysis and insights for clients based in Indonesia and across the Asia-Pacific region, as well as for many of the world’s largest companies outside of Asia-Pacific.


We use the most up-to-date market research tools and techniques to design tailored research programs for organisations in a broad range of industries.

Participant Recruitment Profiles Indonesia - the data you need


Major Ethnicities

40% Javanese, 15% Sudanese, 8% Malay, 2.8% Indonesian Chinese. There are 1,340 recognised ethnic groups in Indonesia.


Languages Spoken

Bahasa Indonesia, English.
The languages vary so translators are usually required depending on which region/island the participant is coming from (Jakarta or outside Jakarta). The younger generation is more familiar with English.



85% show rate Generally speaking, Indo people tend to de-prioritise their commitments to their appointment (e.g. research interview) so last minute drop outs/cancellation is somehow expected and accepted.


Tech Test Compliance

Internet connection is not very stable particularly outside Jakarta, people are not very tech-savvy and not all have access to laptops.

Tips for Recruiting Participants in Indonesia

  • Recruiting niche profiles and recruiting participants outside Jakarta. English speaking participants is very difficult to recruit.
  • Younger people are easier to recruit than the older group.
  • Communication can be a challenge so everything must be very clear prior to recruitment as much as possible.

Indonesia - Demographic data

Real GDP growth 5.03% (2019)
Real GDP per capita $11,400 (2020)
Unemployment Rate 4.28% (2020)
Currency Rupiah
Population 280,632,028(2022)
Population Growth Rate 0.79%(2022)
Urban Population 58.6%
Agriculture 13.7% (2017)
Industry 41% (2017)
Services 45.4% (2017)
Capital Jakarta
Internet Penetration 53.7%
Internet Population 147,702,755 (2020)
Median Age 31.1 years
Birth Rate (/ 1000 population) 15.32 births (2022)
Life Expectancy 73.08 years