Market Research Agency
in Singapore

  • Singapore
  • Malaysia
  • Indonesia

  • Philippines

  • Hong Kong
  • South Korea
  • Australia
  • New Zealand
  • Thailand
  • Vietnam
  • China
  • Japan

Market Research Services in Singapore


Private Testing Rooms

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Focus Groups Rooms

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Remote Viewing

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Reception Services

Our research teams have extensive experience and expertise in offering analysis and insights for clients based in Singapore and across the Asia-Pacific region, as well as for many of the world’s largest companies outside of Asia-Pacific.


We use the most up-to-date market research tools and techniques to design tailored research programs for organisations in a broad range of industries.

Participant Recruitment Profiles Singapore - the data you need


Major Ethnicities

The population in Singapore includes 75% Chinese, 15% Malay, 8% Indian & 2% Others
There are also a considerable number of Bangladeshi, Indian, Filipino, and Indonesian foreign workers.


Languages Spoken

English, Malay, Mandarin, Tamil.
English is the first language, some people may speak/read their mother tongues but still prefer to speak English.



99% show rate. They are very committed in terms of schedules – very unlikely that they will cancel, reschedule or will not show up at all without prior notice.


Tech Test Compliance

Little to no technical issues. Very fast internet connection usually. Singaporeans usually have access to both a mobile phone and a laptop / desktop. The iOS/Android split is pretty even.

Tips for Recruiting Participants in Singapore

  • Compared to other markets, Singaporeans are the easiest and fastest to recruit.
  • Most of the research requires Singaporean and Permanent Residents as standard criteria so Foreigner/Expats participants are unlikely to be recruited. However, we can recruit them.
  • It is more challenging to recruit Singaporean Indians and Malay because they are from a minority in the population so samples are typically skewed more towards the Chinese race.

Singapore - Demographic data

Real GDP growth 0.73%(2019)
Real GDP per capita $93,400(2020)
Unemployment Rate 2.25%
Currency SGD
Population 5,921,231(2022)
Population Growth Rate 0.92%
Urban Population 100%(2022)
Agriculture 0%
Industry 24.8%
Services 75.2%
Capital Singapore
Internet Penetration 88.3%(2022)
Internet Population 5,230,942
Median Age 35.6 years
Birth Rate (/ 1000 population) 9.05 births
Life Expectancy 86.35 years