Market Research Agency
in South Korea
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Market Research Services in South Korea
Private Testing Rooms
Focus Groups Rooms
Remote Viewing
Reception Services
Our research teams have extensive experience and expertise in offering analysis and insights for clients based in South Korea and across the Asia-Pacific region, as well as for many of the world’s largest companies outside of Asia-Pacific.
We use the most up-to-date market research tools and techniques to design tailored research programs for organisations in a broad range of industries.
Participant Recruitment Profiles South Korea - the data you need
Major Ethnicities
Mainly South Korean.
Languages Spoken
Korean, some English. Generally, participants are not comfortable speaking English and translation can be tricky as well and one of the most difficult languages to translate.
Commitment
98% show rate Surprisingly people are always on time.
Tech Test Compliance
We have never encountered any major tech connection issues. Their internet connections are quite stable.
Tips for Recruiting Participants in South Korea
- Running research in Korea is very expensive so recruitment cost is expensive too.
- Translation of Korean language to English takes longer to complete compared to other markets.Recruiting English participant is very difficult.
South Korea - Demographic data
| Real GDP growth | 2.04% (2019) |
|---|---|
| Real GDP per capita | $42,300 (2020) |
| Unemployment Rate | 3.75% (2019) |
| Currency | Won |
| Population | 51,844,834 (2022) |
| Population Growth Rate | 0.24% (2022) |
| Urban Population | 81.5% |
| Agriculture | 2.2% (2017) |
| Industry | 39.3% (2017) |
|---|---|
| Services | 58.3% (2017) |
| Capital | Seoul |
| Internet Penetration | 96.5% |
| Internet Population | 50,281,152 (2020) |
| Median Age | 43.2years |
| Birth Rate (/ 1000 population) | 6.92 births(2022) |
| Life Expectancy | 82.97 years |
