Market Research Agency
in South Korea

  • Singapore
  • Malaysia
  • Indonesia

  • Philippines

  • Hong Kong
  • South Korea
  • Australia
  • New Zealand
  • Thailand
  • Vietnam
  • China
  • Japan

Market Research Services in South Korea


Private Testing Rooms

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Focus Groups Rooms

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Remote Viewing

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Reception Services

Our research teams have extensive experience and expertise in offering analysis and insights for clients based in South Korea and across the Asia-Pacific region, as well as for many of the world’s largest companies outside of Asia-Pacific.


We use the most up-to-date market research tools and techniques to design tailored research programs for organisations in a broad range of industries.

Participant Recruitment Profiles South Korea - the data you need


Major Ethnicities

Mainly South Korean.


Languages Spoken

Korean, some English. Generally, participants are not comfortable speaking English and translation can be tricky as well and one of the most difficult languages to translate.



98% show rate Surprisingly people are always on time.


Tech Test Compliance

We have never encountered any major tech connection issues. Their internet connections are quite stable.

Tips for Recruiting Participants in South Korea

  • Running research in Korea is very expensive so recruitment cost is expensive too.
  • Translation of Korean language to English takes longer to complete compared to other markets.Recruiting English participant is very difficult.

South Korea - Demographic data

Real GDP growth 2.04% (2019)
Real GDP per capita $42,300 (2020)
Unemployment Rate 3.75% (2019)
Currency Won
Population 51,844,834 (2022)
Population Growth Rate 0.24% (2022)
Urban Population 81.5%
Agriculture 2.2% (2017)
Industry 39.3% (2017)
Services 58.3% (2017)
Capital Seoul
Internet Penetration 96.5%
Internet Population 50,281,152 (2020)
Median Age 43.2years
Birth Rate (/ 1000 population) 6.92 births(2022)
Life Expectancy 82.97 years