Thinking of expanding your business in Asia-Pacific region?
We can help by providing participants for country-specific market research.
Research Network helps businesses carry out market research in Asia-Pacific countries. We can help them find the right participants to collect local market data across key Asian countries.
We also work with companies to conduct full-service research projects. This means that your company will have a better understanding of the Asia-Pacific market.
We can manage a variety of consumer or business recruitment projects; both remotely and face-to-face. We provide a diverse panel of high-quality participants in 11 countries in the Asia-Pacific region.
Know how to recruit research participants for your market research study.
We cover 11 APAC countries
Multilingual research capabilities
15 years of global experience
An award-winning agency
Multiple channels to communicate
A strong team of 50+ members
Asia-Pacific Market Research FAQs
Asia is incredibly rich and nuanced from a cultural standpoint. The multitude of religious beliefs, histories, languages, and other cultural markers means that each market is more different than similar. This can make Asia Pacific market research challenging without the right partner to help you understand the intricacies of each country.
In compliance with the Personal Data Protection Act, we will never share your personal information without your explicit consent to do so – any information you share with us is completely secure.
As a rule yes. By conducting research in the local language, consumers will have the capability and confidence to express their thoughts and feelings toward the brands, products or services in question.
For large Asian markets like China and India, how many cities do we need to cover with our research?
We recommend at least a combination of 1st tier and 2nd tier cities, as well as 3rd tier and rural locations, if possible. On top of getting a read on geographic and demographic differences in the reactions to your products and services, lifestyle / intra-market attitudinal variations exist, so the wider you are able to carry out your research, the more comprehensive your resulting understanding of the market will be.
Yes. Cultural differences between Asian markets mean that you need to carefully consider your methodology. For instance, we find that in-depth interviews, rather than group-based discussions, can work better for some topics in a few countries, where there can be a tendency to ‘self-censor’. In contrast, the one-on-one format lends itself better to building trust and establishing bonds between interviewer and respondent, often leading to more productive conversations.
In addition, we advertise all our ongoing projects on our Facebook page.
Unless there are specific roll-out plans that have strategic importance for your product or service across markets, our experience has taught us that any order comes back down to organizational preference. Your internal stakeholders may want to start the research in a market that is a stronghold for the brand to establish ground understanding, then venture into unfamiliar grounds to gather ‘new news’, or vice versa.
