AI Interviews: When AI Meets Human Stories
May 7, 2025
Webinar and Conversation about AI Interviewing
May 22, 2025AI Interviews: When AI Meets Human Stories
May 7, 2025Webinar and Conversation about AI Interviewing
May 22, 2025What are AI Interviews-6 questions answered by experts
AI-powered interviews are transforming how qualitative research is done.
Unlike traditional interviews, which rely heavily on moderator skill and manual transcription, AI interviews adapt in real time—probing deeper based on sentiment, tone, and behavioural cues.
These systems don’t just follow a script; they learn mid-conversation.
This allows brands to uncover more honest, in-the-moment responses at scale, across languages and markets.
Combined with natural language processing and emotion detection, this new wave of qualitative research delivers insight faster, with less bias and more depth. They are even helpful in regions where cultural context can make or break your understanding.
How AI AI-based interviews differ from traditional interviews?
- Dynamic probing based on real-time emotional and verbal signals
- Removes moderator bias and improves participant candour
- Faster turnaround with auto-transcription and instant thematic analysis
- Scales across countries and languages without losing nuance
- Ideal for hard-to-reach segments and culturally sensitive topics
- Provides quantifiable patterns from qualitative conversations
AI-led interviewing is reshaping research—but clients often ask us:
Is this like ChatGPT? - Can I trust it? - Will it work across Asia?
If you have the same questions in your mind, you’re not alone.
At Research Network, we’ve run thousands of interviews across governments, universities, and global enterprises using Listenlabs.ai, an AI-powered platform for qualitative research at scale.
This guide is based on real conversations with our clients across Singapore, Australia, Thailand, Malaysia, Indonesia, the Philippines, and Vietnam.
These are the questions they asked—and the answers that helped them move forward with confidence. Here are the most common questions about Listen Labs, grouped into 6 sections.
If you’re considering using AI for research, this is your go-to resource.
1. Core Concept: What Is Listen Labs?
What is Listen Labs?
Listen Labs is an AI-powered research platform that conducts interviews at scale—capturing real beliefs, emotions, and insights from real people in real time.
It’s like running hundreds of one-on-one interviews simultaneously, with fast, structured analysis.
Is it like ChatGPT?
Yes and no. Like ChatGPT, Listen Labs is powered by AI. But it’s different in a key way: it’s trained solely on your project data, not on the open internet.
Listen Labs doesn’t guess—it reflects. It’s built for qualitative researchers, not content generation.
Will it replace researchers?
No—it empowers them.
The AI takes care of repetitive tasks like interviewing, transcribing, and summarising, so researchers can focus on strategy, interpretation, and storytelling.
2. Accuracy & Trustworthiness
Does it hallucinate?
No. Unlike generative models, Listen Labs stays strictly within the boundaries of participant responses.
It doesn’t invent information—it analyses what’s actually said.
Can I trust the output?
Yes. All insights come with full traceability.
You can review transcripts, audio recordings, and exact quotes to validate findings. There’s no black box.
How does Listen Labs ensure the quality of insights?
Insights are driven by clean prompts and smart context matching. The better your setup, the sharper the analysis. Plus, everything is transparent—you can audit it all.
Can Listen Labs detect fraudulent or low-quality responses?
Yes. It uses metadata, behavioural cues, and AI signal checks to flag suspicious patterns or bot-like responses. This helps maintain data integrity in large-scale projects.
3. Emotional Intelligence & Human Nuance
Can it understand emotions and nuance?
Yes. While it’s not human, Listen Labs is trained to detect sentiment, tone shifts, hesitation, excitement, and emotional cues in language.
It picks up on patterns humans often miss—but with none of the bias.
Is it safe to use for sensitive topics?
Yes—with oversight. The platform creates a judgment-free zone that many participants find easier to open up in. But sensitive research still requires thoughtful design and human-led monitoring.
4. Flexibility & Adaptability
Can we change the approach mid-way?
Not during live data collection. For consistency and methodological integrity, the interview structure is fixed once launched.
However, future waves can be adapted quickly based on early insights.
How fast is it?
Lightning fast. You can get insights from thousands of participants in hours, not weeks—even across multiple languages.
Can it handle multilingual interviews?
Yes. Listen Labs supports Mandarin, Bahasa Indonesia, Malay, Thai, Vietnamese, Tagalog, and more.
Transcripts can be auto-translated, enabling cross-market comparison and regional depth.
5. Use Cases & Suitability
What research is it best suited for?
Listen Labs is ideal for:
In-depth interviews
Exploratory research
Concept and message testing
Perception studies
Rapid public sentiment analysis
What are its limitations?
It’s not suitable for:
Traditional in-person focus groups
Usability testing that requires visual interaction tracking
6. Security & Data Privacy
Is it secure?
Yes. Listen Labs is SOC 2 certified and has passed independent cybersecurity reviews. It meets global enterprise standards for data privacy, confidentiality, and protection.
What data is collected from participants?
Only what’s needed:
- Demographics for screening
- Names/emails for incentives (optional and externally handled if required)
Where is the data stored?
In secure servers located in California, USA.
Can data be deleted?
Yes. Clients own their data and can request deletion at any time. There’s no fixed retention period.
Trusted Across Asia-Pacific
Research Network supports leading public and private sector organisations across the region. Our AI-led research is trusted by clients in Singapore, Australia, Thailand, Malaysia, Indonesia, the Philippines, Vietnam and many more —with fully localised teams and multilingual capabilities.
Whether you’re exploring fertility trends in Bangkok, product perceptions in Jakarta, or citizen sentiment in Singapore—we’ve run it, scaled it, and delivered insights in days.
AI interviewing isn’t science fiction—it’s already transforming how governments, universities, and businesses listen to people. And it’s built to scale ethically, securely, and meaningfully.
At Research Network, we don’t just use Listen Labs—we shape how it works across Asia. We ensure every study is localised, multilingual, and human-backed.
Want to experience it yourself?
We’re offering 5 free interviews so you can test Listen Labs on your audience before committing.
Research Network is a user Testing Recruitment Agency based in Singapore with APAC-wide capability. We have a diverse panel of high-quality participants. We can recruit for both consumer and business testing across all demographics and industries.