We Provide Qualitative Market Research Services in Asia-Pacific?

Understand Asian markets beyond the metrics as we open a window into APAC consumer behavior.

Focus Groups

Focus groups are dynamic, in-depth discussions that uncover group-level insights and behaviours in real-time. Our experienced facilitators guide 6–10 participants through collaborative sessions, leveraging social dynamics to surface fresh perspectives. Activities include brainstorming, card sorting, persona creation, and customer journey mapping, enabling actionable insights for marketing strategies, product innovations, and service designs. These workshops deliver rapid results while minimising post-analysis, making them ideal for fast-paced industries seeking immediate value.

In-Depth Interviews

Our one-on-one interviews are designed to dig deep into user motivations, challenges, and decision-making processes. By tailoring sessions to align with business objectives, we provide nuanced insights that inform customer personas, concept testing, product refinement, and service improvements. Whether in-person or remote, our moderated interviews deliver the empathy and depth needed to shape impactful user experiences.

Ethnographic Research

Ethnography immerses our researchers in participants' real-world environments, uncovering hidden pain points and unmet needs. By observing behaviours and interactions in natural contexts, such as homes, workplaces, or public spaces, we generate rich, qualitative insights. This method is ideal for organisations seeking to innovate services, streamline customer journeys, or localise products for specific markets.

Remote Moderated Research

With secure video platforms and collaborative tools, we conduct interactive sessions that combine the rigour of in-person research with the flexibility of remote access. This approach ensures high-quality data from geographically dispersed participants, making it an excellent choice for global brands and agencies aiming to understand diverse markets. We work in many languages; you can observe them in English - explore them here.

We provide research services in

Why Choose Us?

210+

Google Ratings

30K

Participants in Our Panel

370+

Happy customers

Languages Covered

Years of Experience

Countries covered in APAC

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